Improve Search Engine Optimization (SEO) and search rank - Studies indicate measurable increase in search rank and views for videos containing close captions.
Increase user-base - Subtitled videos allows people from the hearing impaired community, which makes up about 6% of the Indian population, to experience the videos as well.
User-friendly - Access to subtitles allows users to avoid listening at higher volume levels in noisy environments, which is one of the primary reasons for hearing loss.
New audiences - Transliteration exposes the video to a whole different demographic of users.
Improved accessibility in challenging environments - Subtitles allow you to view videos even in crowded places, while travelling in traffic and in quiet places like the library and at home in the night.
New forms of User Engagement - Create a karaoke channel by allowing users to sing along with the subtitled music videos. Boost language learning using subtitles.