Every time RadioMirchi planned to conduct consumer music research, we would go through the pain of assigning valuable resources to the unenviable tasks of identifying, creating, sequencing and formatting the music to be used for the research. SensiBol was able to completely take away this pain by handling the entire process flawlessly, starting from Hook identification right up to delivery.
SensiBol's technology enables large numbers of hooks to be delivered with very fast turn-around time, which is why we can now conduct research more frequently than before. Furthermore, as the technology is language independent, we are now relying on SensiBol for hooks for research from multiple geographies across India in multiple languages.G. G. Jayanta (National Marketing Head, Radio Mirchi, The Times Group, India)